Pre-order your produce
Secure your produce ahead of time with convenient checkout.
Chicago, IL
UrbanGrow
A digital marketplace for farmers markets and communities.
Our Mission
Reconnecting people with local food through modern technology.
UG seeks to re-establish our connection to local food using modern technology. More than ever, the promotion of local and organic food is critical to solving food waste. As an application, UG connects vendors to customers using an online presence and centralized marketplace, promoting more visibility and less spoilage at market.
How It Works
Built for market days, local vendors, and fresh produce.
Get to know your vendors
Vendors are verified businesses and can be trusted through verified reviews.
Reduce waste
A successful market day is selling all produce vendors bring to market. With a wider audience online and capability for pre-ordering, UG helps vendors sell more.
Promote local
Support your local economy with payments through UG.
History of UG
From a university idea to a Chicago market beta.
In the summer of 2019, the idea for UrbanGrow was developed by founder Elvis Begic during his time at university. As a student of global business, he envisioned a re-introduction of the localization of food through modern technology.
Bringing back local and organic food instead of global complex supply chains would be the only way to solve growing food deserts in urban areas. After a pause during COVID, UG obtained resources to develop a mobile app with help from the University of Illinois Chicago.
Currently, the app called UG will be in beta testing in local farmers markets in Chicago for the summer of 2026.
Where We Are Today
Preparing the beta for local Chicago markets.
UG is currently submitting the beta version to the app store for validation. Once available, UG will begin the in-person beta in local Chicago markets.
UrbanGrow was provided support from the University of Illinois - Information & Decision Sciences.
Meet the Team
The people building UrbanGrow.
Elvis Begic
Founder & CEO
Mohammed Mujtaba
Co-Lead Project Engineer
Adnan Khatri
Co-Lead Project Engineer
FAQ
Questions vendors and customers may ask.
What is UrbanGrow?
UrbanGrow is a digital marketplace designed to connect farmers market vendors with local customers.
Where is UrbanGrow launching?
UrbanGrow is focused on local farmers markets in Chicago, Illinois.
When will the app be available?
The UG app is planned for local beta testing in Chicago markets during summer 2026.
How do I contact the team?
Email Support@urbangrowco.com for support or feedback.
Questions?
Feedback and support form
Share feedback, ask about beta access, or contact the UrbanGrow team.